Legal
Cookies Notice
How Keigen uses cookies and similar technologies.
1. What Are Cookies
Cookies are small text files stored on your device when you visit our website. They help us provide, improve, and secure our Services. Similar technologies include pixels, local storage, and web beacons.
2. Types of Cookies We Use
| Category | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Essential site functionality, security, authentication, fraud prevention, and load balancing. | Session / up to 12 months |
| Functional | Remember preferences such as language, region, and theme settings. | Up to 12 months |
| Analytics | Understand website usage, page views, and performance trends, including through Google Analytics 4. | Up to 24 months |
| Marketing / Targeting | Support visitor identification, lead scoring, remarketing, and similar non-essential attribution or targeting features, including Snitcher and other tools we may use from time to time. | Up to 24 months |
Services that use cookies or similar technologies
These services load only after you choose Accept in the cookie banner. If you later change your choice to Reject under Cookie Settings, we stop them and delete the cookies and local storage they set on our domain; cookies they set on their own domains (for example clarity.ms, bing.com or linkedin.com) can be removed in your browser settings.
| Provider | Purpose | Category | Retention |
|---|---|---|---|
| Google Analytics 4 (Google) | Measures page views and how the site is used. | Analytics | _ga and _ga_<ID>: 400 days. |
| Microsoft Clarity (Microsoft) | Records how visitors interact with pages (clicks, scrolling and session recordings) so we can improve the site. | Analytics | On our domain: _clck 1 year, _clsk 1 day. On Microsoft domains (clarity.ms, bing.com): MUID and SRM_B about 13 months, MR 7 days, SM and ANONCHK for the browser session. |
| Snitcher (Snitcher B.V.) | Identifies the companies, not the individual people, visiting our site, using IP-address lookups, for business-to-business lead identification. | Marketing / Targeting | No cookies or local storage are set on your device in our configuration; identification is based on your IP address. |
| LinkedIn Insight Tag (LinkedIn) | Measures the results of our LinkedIn advertising (conversions and audience insights) and supports retargeting on LinkedIn. | Marketing / Targeting | On our domain: li_fat_id 30 days, li_giant 7 days. On linkedin.com: bcookie 1 year, li_sugr 90 days, UserMatchHistory and AnalyticsSyncHistory 30 days, lidc 24 hours. |
| BuyerRecon thin layer (Keigen, first party) | Keigen's own measurement of visit quality: an anonymous browser and session ID, the pages visited in order, time on page, scroll depth, and whether calls to action and forms were seen or started. Sent to Keigen's BuyerRecon service. | Analytics | No cookies. Local storage on our domain: _thin_bid (anonymous browser ID, replaced every 7 days), _thin_sid (session ID, renewed after 30 minutes without activity), _thin_fs, _thin_sts, _thin_sc7, _thin_sc7t and _thin_sh1h (visit times and counts over 7-day and 1-hour windows) and _br_probe_last_fire; these stay until you clear site data or reject cookies. Session storage: _br_probe_session_fires, cleared when you close the tab. |
3. Specific Services
Google Analytics 4 (GA4)
We use GA4 to analyze website traffic and usage. GA4 uses first-party cookies and does not store IP addresses. Opt out of Google Analytics.
Snitcher
We use Snitcher for B2B visitor identification. Snitcher identifies the companies visiting our website using IP-based lookups. It does not identify individual persons. Data is processed by Snitcher B.V. (Netherlands).
4. Your Choices
You can manage non-essential cookies and similar technologies through our cookie banner or preferences tool where available. You can also use your browser settings to block or delete cookies, although doing so may affect site functionality.
- Cookie Preferences: Update your consent choices using the site’s cookie controls where available.
- Browser Settings: Most browsers allow you to block or delete cookies.
- Provider Opt-Outs: You can use provider-specific tools, such as Google’s GA4 opt-out, where offered.
5. Jurisdiction-Specific Rights
EEA / UK (GDPR / UK GDPR)
Non-essential cookies require your consent. You may withdraw consent at any time.
California (CCPA / CPRA)
You have the right to opt out of the sale or sharing of personal information collected via cookies. Keigen does not sell personal information. To exercise your rights, use our Privacy Request form.
Japan (APPI)
Cookie data that can identify an individual is treated as personal information under APPI.
6. Changes to This Notice
We may update this notice to reflect changes in technology, law, or our practices.
7. Contact
Related: Privacy Policy · User Agreement · Sub-Processors